banner ads
Banner advertisement is probably the most popular form of advertisement on the web. Banner ads could be any shape and size, could contain info as a simple text or could be a very sophisticated animation. All advertisers have size limitation for the ad files, so sometimes it could be a challenge to create quality image and not exceed size limitations.
work process:
Due to the file size limitation I always start work on the banner layout in size and resolution required by the publisher – you can't just create any image and resize it. You have to make sure that all important details for the image are visible and all text is readable. I always create several designs for each banner and present them to client exactly the way it would look in layout, it helps to make a decision which one will look the best on the page and what changes could be done to improve the design.
advice to clients:
Each time you go on the internet, you see advertisement, and when it's time to create your own banner, you should remember that viewer does not have much time to look on your ad, so less words you use the faster you bring your message, all you have to do is find those words and of course graphics to support them.