folder
It's very useful to have all marketing materials in one folder, which you can bring with you on any meeting, tradeshow or simply send to your prospect clients over mail. You can also customize sets of folder inserts specifically for any particular client.
work process:
Layout of the presentation folder shouldn't be complicated, but it should invite to open it and learn about your business. As any other piece of marketing materials, presentation folder should have company logo and company contact info including website URL. While working on the folder layout, I always create several mockups, combining my professional expertise with client's requests.
advice to clients:
Getting dyeline of the folder from printshop where you plan to print folders before starting work on layout will save you a lot of time (and some money)!
Presentation folder should be designed as part of stationery package and it should reflect design of the inserts and stationery which will go inside the folder.